Chief Customer Officer: Getting Past Lip Service to Passionate Action

A step-by-step plan for any company to deliver an exceptional customer experience... Customer relations should be at the heart of every business, so why do so many firms ignore their customers? Expert Jeanne Bliss draws on her experience with top companies to explain why 'customer-centric' initiat [...]
Visa längre beskrivning

A step-by-step plan for any company to deliver an exceptional customer experience... Customer relations should be at the heart of every business, so why do so many firms ignore their customers? Expert Jeanne Bliss draws on her experience with top companies to explain why 'customer-centric' initiatives fail.