Sin and Syntax: How to Craft Wickedly Effective Prose

Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unl [...]
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Today’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.

With its crisp, witty tone, Sin and Syntax covers grammar’s ground rules while revealing countless unconventional syntax secrets (such as how to use—Gasp!—interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to:

*Distinguish between words that are “pearls” and words that are “potatoes”

* Avoid “couch potato thinking” and “commitment phobia” when choosing verbs

* Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing)

Everyone needs to know how to write stylish prose—students, professionals, and seasoned writers alike. Whether you’re writing to sell, shock, or just sing, Sin and Syntax is the guide you need to improve your command of the English language.





“Sin and Sintax is one of the rare books that recognizes—and even celebrates—the fact that good writing has little to do with ‘rules’ and much to do with a true understanding of effective prose. Connie Hale provides us an invaluable service by showing us what works and what doesn’t in the real world, regardless of what the pedants say.” —Jesse Sheidlower, Senior Editor, Random House Dictionaries

“This new grammar book is…light-years ahead of what you’d read in eighth-grade English: With vivid, contemporary examples of what to do and what not to do, it’s fun to read.” —Observer

“Probably the hippest grammar guide ever written, this book shows how to write for results, wholesome or subversive.”

—American Way