On Purpose

The emergence of digital channels has created a new, constantly evolving streams of content. Brands face a real challenge, not only in making sure they are present in all relevant channels, but also in staying true to their brand identity. On Purpose is a practical guide on how to execute business p [...]
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The emergence of digital channels has created a new, constantly evolving streams of content. Brands face a real challenge, not only in making sure they are present in all relevant channels, but also in staying true to their brand identity. On Purpose is a practical guide on how to execute business purpose successfully over multiple channels to make a brand stand out. It presents a framework for success by being clear about your brand purpose and promise. It provides the tools for brands to stand out by defining, designing and delivering distinctive customer experiences across multiple channels. Each chapter of On Purpose illustrates how to succeed in a specific channel by presenting case studies from companies including: - Giffgaff - CitizenM - Metro Bank - Best Western - Lego - Zappos - London 2012 Olympics - Timpson - IKEA - Nissan - Altro - Liberty Global Business Services - Premier Inn