The Marketing Manifesto

A title that is the culmination of a forensic examination of both longstanding and current problems associated with being a professional Marketer; although marketing is a well-used and pervasive term, its actual practice and understanding is lacking robustness and many key elements that other profes [...]
Visa längre beskrivning

A title that is the culmination of a forensic examination of both longstanding and current problems associated with being a professional Marketer; although marketing is a well-used and pervasive term, its actual practice and understanding is lacking robustness and many key elements that other professions enjoy.