Competitive Sme

Outlines how SMEs, despite the strong and relentless pressure to 'act like a major corporate' even when it is obviously not large and does not have the resources or level of management attention to do so, can in fact out-perform larger organisations when it comes to marketing and 'being small' can a [...]
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Outlines how SMEs, despite the strong and relentless pressure to 'act like a major corporate' even when it is obviously not large and does not have the resources or level of management attention to do so, can in fact out-perform larger organisations when it comes to marketing and 'being small' can actually be a positive benefit.