Principled Selling

The stereotypical salesperson is pushy, manipulative and persistent. Most people don't like buying from them - and many salespeople don't want to be like this - so the traditional hard sell consistently fails to get results. This book helps you align your sales techniques with the expectations of cu [...]
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The stereotypical salesperson is pushy, manipulative and persistent. Most people don't like buying from them - and many salespeople don't want to be like this - so the traditional hard sell consistently fails to get results. This book helps you align your sales techniques with the expectations of customers and clients.