Creating The Strategy

Suitable for those wanting to structure their organizations around the winning and keeping of customers in B2B markets, this title brings together the important elements of business strategy, B2B marketing theory and sales management. It introduces a number of methodologies proven in workshops condu [...]
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Suitable for those wanting to structure their organizations around the winning and keeping of customers in B2B markets, this title brings together the important elements of business strategy, B2B marketing theory and sales management. It introduces a number of methodologies proven in workshops conducted with clients such as Mercedes-Benz and more.