The Consumer Mind

Explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, this title provides advice for marketing practitioners on how brands, products, services a [...]
Visa längre beskrivning

Explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, this title provides advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.