On Message

On Message is a radical new take on communications in business top help you gain and sustain new customers. It aims to bridge the gap between the ancient rules of persuasive writing and the increasing demands of the newest of new media, web, e-mail, blog and the next generation of social networking. [...]
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On Message is a radical new take on communications in business top help you gain and sustain new customers. It aims to bridge the gap between the ancient rules of persuasive writing and the increasing demands of the newest of new media, web, e-mail, blog and the next generation of social networking. Examining how to capture more followers who listen, both for longer and more intently, it is packed full of exercises, templates, simple formulae, review techniques and stepped progress charts, helping you make your written messages memorable, talked about and influential. Also including tips for verbal travellers and investigation into the most famous international orators and campaigns, from Martin Luther King to Barack Obama, its main purpose is to show that across the spectrum of media, from twitter to spoken word to facebook status, the words we choose define not only who we are, but who will bother to listen.