Emotionomics

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. This book helps you to understand emotions in terms of business opportunities - both in the marketplace and in t [...]
Visa längre beskrivning

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. This book helps you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace.