Effective Customer Care

Using case studies from the UK, US, Middle East, Scandinavia, and Singapore, this book shows readers how to use research to understand what customers actually want, not what one might assume they want. It gives tips on how to hold onto customers and gain market share, how to motivate team members to [...]
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Using case studies from the UK, US, Middle East, Scandinavia, and Singapore, this book shows readers how to use research to understand what customers actually want, not what one might assume they want. It gives tips on how to hold onto customers and gain market share, how to motivate team members to offer value-added service to customers, how to improve the level of service offered, and how to build long term relationships with customers and suppliers.