Develop Your Pr Skills

"Develop Your PR Skills" is a simple, straightforward guide to maximizing company potential through effective PR. It helps readers gain a quick understanding of PR concepts and principles and how to use them in actual business scenarios. It covers strategic public relations, public relations and the [...]
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"Develop Your PR Skills" is a simple, straightforward guide to maximizing company potential through effective PR. It helps readers gain a quick understanding of PR concepts and principles and how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.