Planning And Managing Public Relations Campaigns

Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition of "Planning and Managing Public Relations Campaigns" describes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the boo [...]
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Getting a public relations campaign or program off the ground can seem an overwhelming task. This updated edition of "Planning and Managing Public Relations Campaigns" describes how to initiate and manage a program to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.