An UnAmerican Business

Outlines a European way of doing business that is fundamentally different yet highly competitive. This book shows the reader how inflexible, inefficient and ineffective the American approach to business can be. It identifies eight areas where European companies could add significant economic value t [...]
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Outlines a European way of doing business that is fundamentally different yet highly competitive. This book shows the reader how inflexible, inefficient and ineffective the American approach to business can be. It identifies eight areas where European companies could add significant economic value through the introduction of more business models.