Weird Ideas That Work: How to Build a Creative Company

A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional "and" weird.
Hire misfits
Pursue the impractical
Find happy people and encourage them [...]
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A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional "and" weird.
Hire misfits
Pursue the impractical
Find happy people and encourage them to fight
Reward failure but punish inaction
Forget your own successes
These and other counterintuitive strategies will unlock ideas you never knew you had.