Marketing That Really Works: How to Build #1 Brands Fast

Get the strategies you need to take your business to the next level, building your brand to number one status with tried-and-true techniques that can be applied to any venture. The result will be a business that grows and capitalizes on its potential to deliver meaningful value to customers. Author [...]
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Get the strategies you need to take your business to the next level, building your brand to number one status with tried-and-true techniques that can be applied to any venture. The result will be a business that grows and capitalizes on its potential to deliver meaningful value to customers. Author Darren C. Contardo has spent more than two decades as a marketer for businesses across the United States and Canada, building up sixteen top brands. Here he offers all the tactics he's used to create these best sellers. From initial business planning to product development, advertising, and Internet marketing, these strategies provide actionable insights to both solo entrepreneurs and marketing professionals in a CPG environment. The author shares mistakes he made, providing the information you need to avoid the average pitfalls. Unlike consultants, he's spent years in the trenches at companies, taking on personal risk to turn them around, and the lessons he's learned are invaluable. This essential guide, full of comprehensive and important advice, will save you time, money, and headaches over the course of your career. So gear up to take your business to the next level, enacting efficient and effective plans that really work.