Iacocca

IACOCCAHe's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker and a man many have urged to run for President.IACOCCAThe son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of For [...]
Visa längre beskrivning

IACOCCAHe's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker and a man many have urged to run for President.IACOCCAThe son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how and guts for millions of Americans.IACOCCANow, in his own hard-hitting style, he takes us on a revealing personal tour of the most volatile American business. He tells us how he changed the industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its 1.2 billion government loan so early that Washington didn't know how to cash the check.