The Selected Works of R.B. Zajonc

* Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena.
* Presents works that express a simplicity of problem formation.
* Demonstrates that researchable problems, particularly those that arise when data conflict with th [...]
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* Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena.
* Presents works that express a simplicity of problem formation.
* Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the problem.
* Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.