Managing the Development of New Products: Achieving Speed and Quality Simul

Today's competitive marketplace demands high quality and a fast track from drawing board to finished product. This guide shows how companies can gain a competitive edge by applying powerful project management tools to the product development process. The authors focus on speed to market, quality man [...]
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Today's competitive marketplace demands high quality and a fast track from drawing board to finished product. This guide shows how companies can gain a competitive edge by applying powerful project management tools to the product development process. The authors focus on speed to market, quality management, profitability, and multifunctional teamwork. They provide tools for handling the technical concerns of project development and maintenance, as well as people-related issues such as team motivation and the demands of top management. Particular attention is given to saving time and streamlining performance with the latest project management software. Chapters on everything from start-up to completion cover how to:Define the new product project aims and goalsCreate a market-based specification for a new or modified product or servicePlan, develop, and schedule projectsBreak down the work structure for a projectManage people for maximum performanceMonitor projects effectively from start to finishMake the right trade-offs when resources are limitedMinimize risks and set up effective contingency plansDetermine when changes are needed and adopt them smoothlyA step-by-step plan is provided for all the members of the product development team, including marketing, engineering, manufacturing, and other personnel. Strategies cover how to organize the product project team and product support team, complete with tips on assigning tasks, coordinating functions, and subcontracting. Detailed guidelines on how to be a successful project manager address control, communication, and conflict resolution. Also discussed is how to monitor project progress, including preparing reports and conducting project reviews. Many practical examples show how to apply the book's techniques in real-world situations. Managing the Development of New Products is essential reading for new product development team members at all levels, including marketing, engineering, and manufacturing personnel. Professors and students in departments of business management or engineering management will also find the book valuable.