Sold on Language: How Advertisers Talk to You and What This Says About You

"Sold on Language" examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us. Authored by a team of highly respected language scientists Written in an informal style with many examples drawn from popular culture Communicates ideas and research [...]
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"Sold on Language" examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us. Authored by a team of highly respected language scientists Written in an informal style with many examples drawn from popular culture Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science