Reputation Management

A how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. It provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the [...]
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A how-to guide for professionals and students in public relations and corporate communication. It rests on the premise that reputation can be measured, monitored, and managed. It provides field-tested, practical solutions to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors.