European Business

Highlighting the aspects of the European business environment, this volume focuses on integration, and market integration. It also explores how it has affected the strategy and behaviour of businesses with a European presence. It covers topics such as the single European market, the single currency, [...]
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Highlighting the aspects of the European business environment, this volume focuses on integration, and market integration. It also explores how it has affected the strategy and behaviour of businesses with a European presence. It covers topics such as the single European market, the single currency, and related policy issues.