Building a Coaching Business

This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: * What does it take to succeed as a coach? How long does it ta [...]
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This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: * What does it take to succeed as a coach? How long does it take? * Why it matters to get practice clients and where to find them * Why is it so important to think like a buyer rather than like a seller? * What can you charge? * How do you make yourself distinctive in a crowded market? * What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? * How can you exploit social media? * Overcoming your fear of selling: how to sell with integrity * Going for growth: what is involved in building an even bigger business?