One Customer, Divisible

Are you getting the most from your customers? This book goes beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to pr [...]
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Are you getting the most from your customers? This book goes beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value.