Creating The Marketing Experience

To promote products effectively and optimise results, marketers must use all of the tools at their disposal in an integrated plan. Noting that marketing productivity is in decline due to saturation of sales messages, increased customer indifference and easily imitated competitive advantage, this boo [...]
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To promote products effectively and optimise results, marketers must use all of the tools at their disposal in an integrated plan. Noting that marketing productivity is in decline due to saturation of sales messages, increased customer indifference and easily imitated competitive advantage, this book helps marketers create new contexts.