Principles of Marketing, Global Edition

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to creat [...]
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For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.