Retail Management: International Edition

For undergraduate and graduate retail management coursesThe text that helps students thrive in todays retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as its attempting to cope with the changing environment that surrounds it. Berman/Evans reader-frien [...]
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For undergraduate and graduate retail management coursesThe text that helps students thrive in todays retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as its attempting to cope with the changing environment that surrounds it. Berman/Evans reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, todays changing and complex retail environment.