Marketing Research

For undergraduate marketing research courses. 

The ?nuts and bolts? of marketing research.

Marketing Research gives students a ?nuts and bolts? understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing r [...]
Visa längre beskrivning

For undergraduate marketing research courses. 

The ?nuts and bolts? of marketing research.

Marketing Research gives students a ?nuts and bolts? understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.