E-Commerce 2012 Global Edition

For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to p [...]
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For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.