Product Strategy And Management

Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between succe [...]
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Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.