Building on the first edition, the text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other issues such as location strategies, branding, the application of IT and ethics.
Butik | Mervärde | Pris | Tillgänglighet | Leveranstid | Inkl frakt | Länkar |
---|---|---|---|---|---|---|
Nordens största bokhandel med över 10 miljoner titlar. Alltid låga priser | 727.00 kr | I lager | 2-5 dagar | 727.00 kr | Till butik |
Obs! Glöm inte att alltid kolla priset hos återförsäljaren!