Luxury Online

Focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. This work provides a comprehensive evaluation and an assessment of the tactics required for the management o [...]
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Focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. This work provides a comprehensive evaluation and an assessment of the tactics required for the management of luxury brands online.