Luxury Fashion Branding

Addresses the business of luxury fashion from a strategic viewpoint. This work critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-re [...]
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Addresses the business of luxury fashion from a strategic viewpoint. This work critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail.