Marketing Through Turbulent Times

What will happen to the marketing industry when the recession comes to an end? How will customers respond to organizations that mistreated them in the past? What can organizations do now? This book addresses these questions by tying together four themes: democracy, economic recession, individual dep [...]
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What will happen to the marketing industry when the recession comes to an end? How will customers respond to organizations that mistreated them in the past? What can organizations do now? This book addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies.