Global Strategic Management

Global Strategic Management gives students a thorough understanding of the wide range of theories and research in this area, providing a wealth of short and full-length case studies of successful global companies from the EU, USA and emerging economies. New chapters include 'Knowledge and Innovation [...]
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Global Strategic Management gives students a thorough understanding of the wide range of theories and research in this area, providing a wealth of short and full-length case studies of successful global companies from the EU, USA and emerging economies. New chapters include 'Knowledge and Innovation' and 'Leadership and Motivation'.