Political Campaigns: Concepts, Context, and Consequences

Written by leading expert Costas Panagopoulos, Political Campaigns: Context, Choices, and Consequences provides students with insight into the inner workings of contemporary campaign structures by combining vast amounts of scholarly research with an astute insider's perspective . This blend of theor [...]
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Written by leading expert Costas Panagopoulos, Political Campaigns: Context, Choices, and Consequences provides students with insight into the inner workings of contemporary campaign structures by combining vast amounts of scholarly research with an astute insider's perspective . This blend of theory and practice offers students the ideal introduction to political campaigns.
The text is structured around an accessible framework that focuses on three key elements of contemporary campaigning: "Context, Choices, and Consequences." This "3 C's" approach highlights the significance of each element as it relates to specific chapter topics. "Context" refers to the political, institutional, legal, and regulatory landscapes in which contemporary campaigns operate. These conditions impact a campaign's decision-making strategies, or "Choices." In turn, these choices yield important implications, or "Consequences," not only for the individual campaign but also for society at large.
Political Campaigns: Context, Choices, and Consequences is a foundational text in the Oxford Series on Elections, Campaigns, and Democracy. Edited by Michael R. Alvarez (California Institute of Technology), this new series features comprehensive and accessible books for courses in elections, public opinion, and voting behavior.