The International Business Environment

This textbook presents the process of globalization and the impact this has on international business organizations. The text presents a framework to analyse the economic, political, legal, financial, technological, socio-cultural and ecological environments, thereby clearly outlining the factors wh [...]
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This textbook presents the process of globalization and the impact this has on international business organizations. The text presents a framework to analyse the economic, political, legal, financial, technological, socio-cultural and ecological environments, thereby clearly outlining the factors which affect the everyday business of organizations.