Marketing: An Introduction, Student Value Edition

This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers ho [...]
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This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.