Entrepreneurship

Aims to instruct students on the process of formulating, planning, and implementing a new venture. This book reveals descriptions of 'how to' embark on a new venture in a logical manner. It includes comprehensive cases at the end of the text that have been hand-picked by the authors to go hand-in-ha [...]
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Aims to instruct students on the process of formulating, planning, and implementing a new venture. This book reveals descriptions of 'how to' embark on a new venture in a logical manner. It includes comprehensive cases at the end of the text that have been hand-picked by the authors to go hand-in-hand with chapter concepts.