Strategic Management: Concepts

Synthesizes theory, empirical research, and practical applications to prepare students for the types of challenges they face as managers in the globalized and turbulent business environment of the 21st century. This title includes in-chapter cases and strategy highlights, to teach students how compa [...]
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Synthesizes theory, empirical research, and practical applications to prepare students for the types of challenges they face as managers in the globalized and turbulent business environment of the 21st century. This title includes in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.