What Would Google Do?

Jeff Jarvis is an intelligent observer of technology and the media. What would google do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.

Jarvis has a sharp eye for what is relevant, real, and actionable. [...]
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Jeff Jarvis is an intelligent observer of technology and the media. What would google do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.

Jarvis has a sharp eye for what is relevant, real, and actionable. He knows that Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want.