"Basics Fashion Management 01: Fashion Merchandising" provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in todays global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook offers an overview of the [...]
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and mercha[...]