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  1. International Marketing Research (Häftad)

    av

    Svend Hollensen, Marcus Schmidt

    ISBN: 9780273646358 - UTGIVEN: 200605

    Emphasises on the transformation of secondary and primary data into managerial insights, providing coverage of qualitative and quantitative research methods. This book is a useful resource for business students and managers conducting and using marketing research on a global scale. It also appeals t[...]

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    från 726.00 kr
  2. Marketing Management (Häftad)

    av

    Svend Hollensen

    ISBN: 9780273706830 - UTGIVEN: 201003

    Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, supplier[...]

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    från 629.00 kr
  3. Global Marketing (Häftad)

    av

    Svend Hollensen

    ISBN: 9780273726227 - UTGIVEN: 201007

    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt[...]

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    från 567.00 kr
  4. Essentials of Global Marketing (Häftad)

    av

    Svend Hollensen

    ISBN: 9780273756545 - UTGIVEN: 201207

    Essentials of Global Marketing offers a concise and manageable approach to the subject.The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from aro[...]

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    från 839.00 kr
  5. Global Marketing Management (Pocket)

    av

    Warren J. Keegan, Svend Hollensen

    ISBN: 9780273768685 - UTGIVEN: 2013-07-01

    For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing - with comprehensive cases.[...]

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    från 620.00 kr
  6. Global Marketing (Pocket)

    av

    Svend Hollensen

    ISBN: 9780273773160 - UTGIVEN: 2013-09-01

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    från 738.00 kr
  7. Marketing Management (Häftad)

    av

    Svend Hollensen

    ISBN: 9780273778851 - UTGIVEN: 2014-10

    Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on[...]

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    från 549.00 kr
  8. e-Study Guide for Global Marketing: A decision-oriented approach, textbook by Svend Hollensen

    ISBN: 9781467205504 - UTGIVEN: 2015-06

    Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.[...]

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    från 119.00 kr