A medical guide for cyclists, Andy Pruitt's "Complete Medical Guide for Cyclists" will help cyclists of all ability levels to prevent, diagnose, treat, and recover from injuries. Injury prevention begins with a proper bike fit that accounts for a cyclist's riding style and physical quirks and kinks.[...]
"Social Conflict" can be used as a supplement in social psychology courses, or as a main text in interdisciplinary courses on social conflict and negotiation - found in psychology, communication, sociology, and international relations departments. This text provides sophisticated coverage of all the[...]
Teaching mechanical and structural biomaterials concepts for successful medical implant design, this self-contained text provides a complete grounding for students and newcomers to the field. Split into three sections: Materials, Mechanics and Case Studies, it begins with a review of sterilization, [...]
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. "The Essential Persona Lifecycle" is an e[...]
If you design and develop products for people, this book is for you. "The Persona Lifecycle" addresses the 'how' of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools relate[...]
Presents a research-based analysis of negotiation. This book examines the nature of negotiator strategies and tactics and their impact on the outcomes of negotiation. It also looks at the psychological states, the motives and perceptions, that determine negotiator behaviors and the antecedents of th[...]
This book includes a book & CD-ROM. This is an educator's go-to source for creating a supportive environment to successfully teach children with multiple neurological disorders including Tourette's Syndrome, OCD, AD/HD, LD, Non-Verbal Learning Disability, Pervasive Developmental Disorders, Asperger'[...]