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  1. Creating Breakthrough Products (Inbunden)

    av

    Jonathan Cagan, Craig M. Vogel

    ISBN: 9780133011425 - UTGIVEN: 201209

    For years, Jonathan Cagan's and Craig M. Vogel's Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets - or create entirely new markets. Now, the authors [...]

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    från 367.00 kr
  2. Creating Breakthrough Products (Pocket)

    av

    Jonathan M. Cagan, Craig M. Vogel, Bruce Nussbaum

    ISBN: 9780132618625 - UTGIVEN: 200110

    Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous succe[...]

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    från 263.00 kr