A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.[...]
Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things"Be the Best at What Matters Most." is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by[...]