Anderson builds the book around a framework of understanding, creating, and delivering value.
Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional di[...]
Business-to-business markets - what the authors call 'business markets' - account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business markets - typically commodity markets or those susceptible to commodization[...]