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  1. Business Market Management (Inbunden)

    av

    James C. Anderson, James A. Narus, Das Narayandas

    ISBN: 9780136000884 - UTGIVEN: 200806

    Anderson builds the book around a framework of understanding, creating, and delivering value.

    Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional di[...]

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    från 2549.00 kr
  2. Value Merchants (Inbunden)

    av

    James C. Anderson, Nirmalya Kumar, James A. Narus

    ISBN: 9781422103357 - UTGIVEN: 200711

    Business-to-business markets - what the authors call 'business markets' - account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business markets - typically commodity markets or those susceptible to commodization[...]

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    från 368.00 kr