The craziest inventions and funniest machines from the pen of Heath Robinson

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconf[...]

Chip and Dan Heath, the bestselling authors of "Switch" and "Made to Stick," tackle one of the most critical topics in our work and personal lives: how to make better decisions.
　
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationaliti[...]

A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought proce[...]

We may think we know Sarah Palin from all the coverage she has received in the political arena, but one-side depictions but media coverage is limited and, Sarah would even say, biased. OUR SARAH is also a bit biased since it's written by Sarah's dad and brother with contributions from many friends a[...]

A collection of passages concerning death and dying, and to consider the essential nature of general practice. This book is useful to doctors, especially those with an interest in medical humanities. It is also useful to general readers interested in end of life matters, and the nature and art of me[...]

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compellin[...]

Shows you how to overcome your brain's natural shortcomings. This book draws on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking.[...]

Varför är det egentligen så svårt att göra långsiktiga förändringar hos oss själva, på jobbet eller i samhället?

Psykologer har kommit fram till att våra hjärnor styrs av två olika system det rationella och det emotionella vilka tävlar om kontroll. Den rationella delen t�[...]