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  1. Marketing Strategy and Competitive Positioning (Häftad)

    av

    Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy

    ISBN: 9780273740933 - UTGIVEN: 201108

    Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva[...]

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    från 762.00 kr