Customer Relationship Management (Pocket)
avFrancis Buttle, Stan Maklan, Francis Buttle
ISBN: 9781138789838 - UTGIVEN: 2015-03Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the[...]
Hospitality Marketing (Pocket)
avDavid Bowie, Francis Buttle
ISBN: 9780080967912 - UTGIVEN: 2011-03-22Offers an introduction that takes an approach to outlining marketing processes in the hospitality industry. This title discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the h[...]
Customer Relationship Management (Häftad)
avFrancis Buttle
ISBN: 9781856175227 - UTGIVEN: 200808This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the [...]
